Expertise

Clear answers to the questions behind your next investment.

For each topic: what it is, when it makes sense, how to choose and how B2Social approaches it. No sales talk — concrete trade-offs.

AI & automation

A practical guide to deciding what to automate with AI versus rules, and where a human should stay in the loop.

What an AI consultant does, how to evaluate advice and how business questions connect to implementation.

What AI agents actually are compared to chatbots and automations, where they help, and when to avoid them.

How to connect LLMs to your CRM, email and documents safely, with proper monitoring and data privacy controls.

How to map a process before automating it, choose rule-based or AI, and keep ownership clear after launch.

When custom software beats off-the-shelf tools, how scoping and code ownership work, and what to expect from a Dutch partner.

How to scope a minimum viable product, the basics of multi-tenant SaaS, and lessons from building B2Social's own products.

A clear framework for deciding whether to buy software, build custom, or combine the two for your real needs.

How to replace fragile spreadsheets with proper internal applications, portals and dashboards connected to your systems.

A B2B website has to serve a long, multi-stakeholder buying process, not just look good.

A new website for Amsterdam businesses, with in-person meetings close by.

Conversion optimisation starts with finding exactly where and why visitors leave without converting.

A platform adds accounts, data and logic on top of a website — and different decisions follow.

An AI strategy prioritises use cases against data readiness and risk, so pilots actually reach production.

Technology consulting aligns systems and processes with independent, practitioner-led advice.

Revenue leakage happens in slow follow-up, dropped leads and funnel drop-off — often invisible without measurement.

Operational efficiency improves by finding real bottlenecks first, then fixing them with process or tooling.