Software Development
Custom software where off-the-shelf doesn't fit.
We build web applications, internal tools and SaaS products — with the same experience we use for our own software.
The problem
Standard software often forces businesses into workarounds. When a process is core to your business, it may deserve its own software.
Business impact
Fit
Software built around your process.
Ownership
No dependency on rigid vendors.
Product experience
We build and run our own SaaS too.
Example use cases
Client portal
A secure portal for customers or partners.
Internal tool
Replace spreadsheets with a purpose-built app.
SaaS MVP
Launch a first product version quickly.
What B2Social provides
- Web applications
- Internal tools and portals
- SaaS product development
- APIs and integrations
- AI features
Who it's for
- Companies with unique processes
- Founders building a SaaS product
- Teams outgrowing spreadsheets
How we work
- 01
Define
Requirements and scope.
- 02
Design
Architecture and UX.
- 03
Build
Iterative development.
- 04
Run
Launch, support and evolve.
Technologies & integrations
Why B2Social
Direct contact with the founder
You work with Abel from intake to delivery — no account managers or handovers.
We build our own software
RevenueLeak, ApplyJot and ProductDesk are built in-house. That product experience goes straight into client work.
Strategy and execution together
Advice turns into working websites, automations and applications — built by the same team.
Guides and background
Custom Software Development in the Netherlands: When It Makes Sense
When custom software beats off-the-shelf tools, how scoping and code ownership work, and what to expect from a Dutch partner.
MVP and SaaS Development: Validating Before You Over-Build
How to scope a minimum viable product, the basics of multi-tenant SaaS, and lessons from building B2Social's own products.
Build vs Buy Software: A Practical Decision Framework
A clear framework for deciding whether to buy software, build custom, or combine the two for your real needs.
Frequently asked questions
When is custom software worth it?
When the process is core, unique or expensive to work around.
Can you build a SaaS for us?
Yes, from MVP to scalable product.
Who owns the code?
Agreements on ownership are made upfront.
Logical next step
Most clients combine this with one of these services.
Custom Business Applications
Tailored software built around how your business actually works.
Learn moreAI Implementation
Integrate AI into your processes, tools and products.
Learn moreRelated services
Let's discuss your situation
Tell us where you are and what you want to achieve. You'll get a direct, practical answer — no sales script.