Business Consulting
Strategic advice that connects business goals to technology.
We help you decide where to focus: which processes to improve, what to automate, which tools to use and where investment pays off.
The problem
Many businesses invest in technology without a clear link to commercial goals. The result: tools that don't fit, projects that stall and budgets that don't deliver.
Business impact
Clarity
Know what to do first and why.
Less waste
Avoid investments that don't fit.
Alignment
Technology that serves commercial goals.
Example use cases
Choosing a CRM
Select and plan a system that fits how you sell.
Scaling operations
Identify bottlenecks before they limit growth.
Custom vs SaaS
Decide whether custom software is justified.
What B2Social provides
- Business and process analysis
- Technology and software selection advice
- Roadmaps with clear priorities
- Build-vs-buy decisions
- Ongoing sparring partnership
Who it's for
- SME owners and directors
- Growing companies hitting process limits
- Teams preparing a larger digital investment
How we work
- 01
Intake
Understand your goals and current situation.
- 02
Analysis
Map processes, tools and bottlenecks.
- 03
Advice
Concrete recommendations and priorities.
- 04
Roadmap
A realistic plan you can execute.
Technologies & integrations
Why B2Social
Direct contact with the founder
You work with Abel from intake to delivery — no account managers or handovers.
We build our own software
RevenueLeak, ApplyJot and ProductDesk are built in-house. That product experience goes straight into client work.
Strategy and execution together
Advice turns into working websites, automations and applications — built by the same team.
Read more
Business Efficiency
How to identify revenue leakage in your business
Where businesses typically lose revenue — and how to find and prioritise the leaks.
6 min read
Software
SaaS or custom software: how to choose
When off-the-shelf software is the smart choice, and when building custom software is justified.
8 min read
Guides and background
AI Consultant in Amsterdam: Practical Advice and Implementation
What an AI consultant does, how to evaluate advice and how business questions connect to implementation.
Build vs Buy Software: A Practical Decision Framework
A clear framework for deciding whether to buy software, build custom, or combine the two for your real needs.
AI Strategy for Businesses: Prioritising Use Cases and Avoiding Pilot Purgatory
An AI strategy prioritises use cases against data readiness and risk, so pilots actually reach production.
Frequently asked questions
Do I have to use B2Social for implementation?
No. Our advice stands on its own; you're free to implement with anyone.
How long does a consulting track take?
From a single session to a multi-week analysis, depending on the question.
Is this only about technology?
No. We look at processes and commercial goals first; technology follows.
Logical next step
Most clients combine this with one of these services.
AI Consulting
Find out where AI creates real value in your business.
Learn moreAI Implementation
Integrate AI into your processes, tools and products.
Learn moreRelated services
Let's discuss your situation
Tell us where you are and what you want to achieve. You'll get a direct, practical answer — no sales script.