Strategy & Advice
A clear digital strategy for growth.
We help you define positioning, channels and content so your digital presence supports your goals.
The problem
Without a clear strategy, marketing efforts become scattered and hard to measure.
Business impact
Focus
Effort where it pays off.
Consistency
One clear message.
Measurability
Know what works.
Example use cases
Market entry
Position a new offering.
SEO growth
A content plan for organic traffic.
Repositioning
Sharpen a diluted message.
What B2Social provides
- Positioning
- Channel strategy
- Content planning
- SEO strategy
Who it's for
- SMEs
- Startups
- Service providers
How we work
- 01
Analyse
Market, audience and competitors.
- 02
Position
Define your distinctive story.
- 03
Plan
Channels and content.
- 04
Measure
KPIs and evaluation.
Technologies & integrations
Why B2Social
Direct contact with the founder
You work with Abel from intake to delivery — no account managers or handovers.
We build our own software
RevenueLeak, ApplyJot and ProductDesk are built in-house. That product experience goes straight into client work.
Strategy and execution together
Advice turns into working websites, automations and applications — built by the same team.
Guides and background
B2B Website Development for Long Sales Cycles and Multiple Decision-Makers
A B2B website has to serve a long, multi-stakeholder buying process, not just look good.
Website Conversion Optimisation: Finding and Fixing Drop-Off
Conversion optimisation starts with finding exactly where and why visitors leave without converting.
Business Technology Consulting and Digital Transformation
Technology consulting aligns systems and processes with independent, practitioner-led advice.
Frequently asked questions
Do you also execute the strategy?
Yes, or we hand it over to your team.
How long does it take?
Typically a few weeks.
Is this different from business consulting?
Yes: this focuses on marketing and positioning.
Logical next step
Most clients combine this with one of these services.
Business Consulting
Strategic advice on growth, processes and technology choices.
Learn moreWeb Development
Fast, findable websites with clear conversion paths.
Learn moreRelated services
Let's discuss your situation
Tell us where you are and what you want to achieve. You'll get a direct, practical answer — no sales script.