What is revenue leakage?
Revenue leakage is income you could have earned but lose through friction, missed follow-ups, poor conversion or underpricing.
Where leaks typically occur
Most leaks are found in a few predictable places.
- Website pages where visitors drop off
- Slow or missing lead follow-up
- Abandoned quotes and checkouts
- Unbilled work and discounts
How to measure it
Combine analytics, CRM data and process review to see where potential revenue disappears.
Fixing the biggest leaks first
Estimate the value of each leak and start with those that are both large and easy to fix.
Frequently asked questions
Is revenue leakage only an e-commerce problem?
No. Service businesses and B2B companies leak revenue too, often in follow-up and pricing.
How often should I check?
Continuously where possible; at least quarterly.